Inspired Gaming Group

Inspired Gaming Group


Inspired Gaming Group is a UK-based software company which is renowned for creating virtual sports and mobile casino games. It was initially launched by Luke Alvarez as a mobile entertainment start-up unit in 2010 which has gradually evolved into the leading mobile games developer in the digital market. It shifted its focus from mobile gaming and diversified into server-based gaming terminals & virtual sports, securing its first contracts in Italy and China. In the period between 2010 & 2015, Inspired was able to expand its market into North America, Latin America, and other EU nations. It climbed another step in the success ladder, when it was acquired by Hydra Industries and transformed into Inspired Entertainment Inc.

Besides online mobile games, it provides server-based video lottery products that have a global distribution. It offers casino table games, VLT, sports betting, UK slot, SBG and Latin Bingo products. It is the main supplier of digital content in the formats including Virtual Sports, Mobile Gaming and server-based gaming systems, to legitimate betting and gaming operators around the world.
Video lottery lets players compete with each other through linked terminals whereas virtual games allows players to participate in variable sporting events like virtual horse racing, virtual football betting and cricket on their devices (smartphone or computer). The games are mostly multi-platform and compatible with desktops, smartphones and tablets, besides terminals. Hence a greater proportion of gamers prefer to play games on their digital devices, instead of a casino or betting shops.

The company supplies its products to arcades, casinos, betting shops and online operators to over 35 customer countries. The virtual sports department is available in over 40000 venues and 200 websites. It is the major producer of Britain’s FOBTs (fixed odds betting counter) as well as touchscreen game machines available in betting shops.

The list of games developed by Inspired is practically unlimited. Virtual sports list includes Roulette, Lotto, Bingo, Keno, Rush Bingo! , Virtual Grand National, Mike Tyson Virtual Boxing and Rush Cycling Go! The schedules and margins are entirely user operable and the graphics can be customized as per the player’s desire.

Inspired deserves special mention regarding the fact that is legally responsible for its commitment to the security of those who chose gambling as a form of entertainment. At the same time, it plays an active role in bringing down the number of problematic gamblers. This is done by the all-new Open SBG/VLT Core TM technology that can be deployed instantaneously via the network, allowing operators/regulators to segment any data by means of any criteria (e.g. game, machine, player, average stake, and time on device.)

Inspired only operates in regulated jurisdiction under the proper authority, thus protecting the interest of gamblers, under the following headings:

  • using secure and regulated systems (which ensure all content are thoroughly tested),
  • placing the RTP ( return to player) on help pages,
  • providing financial donations to charitable gambling organizations (which will research and prevent problems in gambling countries),
  • provide employees/customers with the guidelines to handle problem gambling.
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